Jan 17, 2007

What kind of email do you respond?

Dylan Boyd from eROI Email Marketing Agency recently posted "What Kind of Email Do You Get?" article. There he points to interesting study on counting what type of email people get during given period of time. Of course, spam takes a huge part of those emails.

There's Email Analyst by Email Data Source which let you have such statistics for you and produces reports to answer the question "What Kind of Email Do You Get?".

However, as for me, it is even more valuable to have another type of report: "What kind of email do you respond?" Many people couldn't care less about what they actually doing with their email.

I guess a there's would be a lot of surprises for many users like responded spam letters.

P.S. Just figures out that USA leads in the spam business.

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